Since ancient times, China has been paying attention to reciprocity, and gift gifts are a form of emotional communication in people's lives. Similarly, the company's products must establish long-term, stable, and good communication with consumers. Packaging is an important bridge.
On the one hand, gift box packaging needs to meet the psychological needs of people eager to integrate into the festive atmosphere. On the other hand, it must reflect the Chinese people's gifting culture inherited from ancient times, and also make great contributions to the stage performance of the manufacturer's brand marketing.
Jiahe Beer gift box packaging uses “emotion” as its appeal point, and “communicating” as a means accepted by consumers. It integrates the content of products and the form of design to enhance the taste of “ritual” and continues to gain market recognition.
Communicate with passion
Is life flat? Come to passion and challenge! Jiahe gold gift box, with a gold medal posture, reflects the "unique, stylish, passionate" features. The gift giver has a face and the recipient is glad to accept this feeling.
Communicate with enthusiasm
The one-year plan is spring, with vitality. Embrace the spring with enthusiasm and gain good luck for a year. Packaging can convey that the product is part of people's beauty and leisure life, use green as the overall tone, and highlight the theme of ice melting and blooming: welcome to spring. If the user's mind is suddenly clear, how can he not be moved?
Communicate with affection
Bright moon, clinking glasses, and loved ones. Jiahe Beer has a happy and cheerful atmosphere. In a warm and welcoming atmosphere, Jiahe is full of moonlight. If you wish to celebrate the Mid-Autumn Festival, you will have a good friendship with the full moon.
Communicate with mood
New Year's folk customs, red envelopes, and Jin Fu sent. Regardless of how hard and busy a year, when this traditional holiday comes, the mood is also more joyful and colorful under the backdrop of Jiahe New Year's dress. Needless to say, in the face of the jubilation of the Jiahe beer, the smile of joy is blooming and the user's face is even more brilliant. Are we sending beer? It is mood and blessing!
The same product, but different packaging gives the pro, love, convey what the brand wants to say to the user, shows the intention of the donor, why isn't the brand difference in the competitive advantage? The added value of the gift wrapping to the product is clearly reflected by the brand market share, recognition and sales. A good gift package can communicate with consumers using the "heart". This is the art of brand communication. The more in-depth and timely you grasp, the sooner and more lasting you will occupy the market.
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