Packamama launches as packaging spin-off from Garçon Wines

March 03, 2022

This new name and identity is said to better reflect the business’ values, offerings, and future direction. Inspired in name by the goddess Pachamama, Packamama offers packaging “protecting Mother Earth”.

It encompasses the packaging supply and bottling elements to third parties previously handled by Garçon Wines, including its climate-friendly eco-flat wine bottles which are flat to save space and made from 100% recycled PET to save weight and energy. Packamama said superior shape and best-in-class material choices help slash greenhouse gas emissions to address the wine industry’s carbon footprint hotspot of round, glass bottles.

Realising the potential of eco-flat bottles to help create a more sustainable wine industry, and after receiving much commercial traction and media interest, Garçon Wines quickly pivoted to primarily offering their lower carbon packaging format to other wine businesses. As the packaging business does not provide wines, the company said it became increasingly confusing to be named after a traditional French waiter and to include ‘Wines’ in the company name.

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