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For the Chinese Internet, the Shanghai World Expo will be the closest World Expo to the Internet in history.
[May Point Network] For the Chinese Internet, the Shanghai World Expo will be the World Expo that is most closely integrated with the Internet in history.
Chi Hao, head of the domestic independent third-party data statistical analysis agency, CNZZ, said recently that the Shanghai World Expo, which lasts for half a year, will be a strong boost for its rapid development.
According to Chi Wei, the penetration rate of domestic travel website visitors among all netizens has exceeded 5%. More and more tourists are using travel websites to formulate travel plans, and as online payment methods become more mature, more Visitors start booking airline tickets, hotels and complete travel products directly on the travel website.
According to CNZZ statistics, the domestic travel website in April has already felt the impact of the Shanghai World Expo and the “May 1st” holiday, showing some changes. In particular, various traffic indicators of business travel websites have experienced large fluctuations.
CNZZ data shows that in the travel website, the number of effective websites of business travel websites has increased significantly in late April. Compared with the first week of April, the average effective number of websites in the fourth week of April increased by 15.5%. 1349 homes. This indicates that with the opening of the May Day holiday, the opening of the World Expo, more business travel websites launched and strengthened promotional activities in mid-April, which made more business travel websites accessible to netizens.
However, the number of visitors to the business travel website has changed slightly, showing a pre-emptive attitude. In the second and third weeks of April, the number of visitors to the business travel website and the number of effective websites in the industry continued to grow. In the fourth week, there was a sharp drop. The average number of industry visitors on Sunday was only 3.91 million, down 11.08% from the previous week.
Unlike the business travel website, which has obvious fluctuations, the tourist attractions and travel agency websites in April did not show significant changes in the number of effective sites and visitors.
Although the influence of the Shanghai World Expo is very large, it will only affect the tourism resources in the Yangtze River Delta region in the short term. At the same time, the World Expo will implement the designated ticketing system during the May 1st period. Therefore, the promotion plan for tourist attractions and tourism websites within the whole country. And the impact of visitor visits is not large.
With the increasing value of search engines on the Internet, their corresponding keyword data can also reflect the attention of netizens to an event.
CNZZ data shows that the number of travel keyword searches related to the Shanghai World Expo and the number of pages visited by the engine have increased rapidly in April.
The number of daily keyword searches for tickets related to the “Shanghai World Expo” reached 1.356 million in the third week of April, an increase of 25.6% compared with two weeks ago, and the number of pages visited increased by 9.5%. Among them, the search for tickets for the Shanghai World Expo and the transfer of tickets accounted for a considerable proportion.
The number of air tickets, train tickets and hotel pages in Shanghai has not changed significantly. “This is because the websites that conduct such commodity transactions are subject to more stringent restrictions, which will not change greatly due to the arrival of the World Expo,” Chi said. However, the number of keyword searches for Shanghai air tickets, train tickets and hotels has increased significantly. The average number of searches in the fourth week of April was 992,800, 1,892,300 and 283,100. It can be seen that the intention to use the train to travel to Shanghai is still the main choice for tourists, but the price of the ticket and the price of the train ticket are constantly approaching, so that more people begin to consider traveling by plane.
At the same time, CNZZ statistics show that during the “May 1st” World Expo, the total number of visitors to domestic sites from overseas sites through search engines, website navigation, etc. increased by 7.3% compared with the same period last year. (China Investment Advisory Network)
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