“Wumuzhen Paper” is a commonly used painting and calligraphy tool. In order to make its packaging innovative, new ideas have been made on the inside and outside color of the packaging, the box structure and the process.
The color of the outer packaging draws on monochromatic packaging colors similar to ancient books and articles, and uses traditional symbols such as Chinese characters, seals, queuing, 10,000 characters, etc., together with the colors of gray, red, and black, to make the color of the package appear stable. Introverted yet lively features. In particular, the pattern of the “town” in the middle, together with the opening of the lid, makes it a “true” and “gold” part, adding to the interest of packaging. The matte paper has been treated with a matte film and a cloth pattern to make it look more texty. The product name is made of hot matt silver, which is very eye-catching.
The light-colored paper is the embodiment of the book's inner page. Using the blank space on both sides to print product descriptions not only saves the cost of adding another printed product, but also makes the package more reserved. The use of foam and jade white linings serves to protect and better display the product.
The box-shaped structure with built-in double-box and outer-stitched self-buckle design saves the mounting procedure, reduces the cost, and increases the load-bearing capacity of the package, making it less susceptible to damage during transportation. Also fully reflects the designer's "one pair" beautiful concept.
Source: Packaging Materials and Containers
