Kraft Heinz agrees to set virgin plastic reduction target

February 24, 2022

The proposal asked Kraft Heinz to report on how the company would reduce plastic packaging, including planned reduction strategies or goals, materials redesign, substitution, or reductions in use of virgin plastic.

The company intends to set a substantial virgin plastic packaging reduction goal later this year or in the first quarter of 2023, the company informed As You Sow in a statement. In response, As You Sow agreed to withdraw its shareholder proposal. Kraft Heinz’s commitment continues a steady stream of major US brands and retailers who have agreed to cut virgin plastic use after interaction with As You Sow.

Kraft Heinz said it would “continue to drive towards its packaging goals and support of a circular economy through a variety of initiatives and investments, including reduction of virgin plastic material, packaging redesign, increased use of recycled content, and continued exploration and scaling of reuse models.”

“We were pleased to reach this agreement with Kraft Heinz that involves a substantial virgin plastic reduction goal for packaging including consideration of packaging redesign and innovative reuse models,” said Conrad MacKerron, senior vice president at As You Sow. “We have similar pending proposals at Amazon, McDonald’s, and Kroger and hope that those companies can agree to reductions in the use of plastic for packaging.”

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