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The CDRs and DVDs on the market have traditionally been packaged in plastic disc cartridges, but nowadays, sliding disc cartridges (DBS) made of cardboard will be a strong opponent for plastic disc cartridges.
Memorex Canada Inc., the world's largest recordable CDR seller, has pushed the DBS box to the Canadian market in the fall of 2003. The outstanding design of the DBS system provides retailers with affordable, durable and space-saving CD boxes. Stora Enso Activation, which owns the patent rights of the DBS system, is also trying to achieve a breakthrough in the huge market with billions of sales of blank CDRs and DVDs in the United States.
In recent years, the business of recordable discs has grown rapidly. So far, CDRs and standard CDs have been packaged in plastic disc cases. Consumers and major retailers are all looking for alternatives that will not break and cost as low as possible for the mass market. Stora Enso Activation's patent-pending DBS technology is just where it comes in. The DBS box is made of Performa White DBS cardboard, and each unit box can hold two recordable DVDs. A 10-pack CDR/DVD box will occupy less retail store space and weigh only one-third of the same size disc case. As Ebbe Dahlstedt, president of Stora Enso Activation, said, the company is preparing to use the DBS box to seize the dominance of the CDR packaging market.
Paul Weber, president of Memorex Canada, points out that “DBS products are indeed very exciting for us because it will revolutionize the way CDRs and DVDs are sold. DBS boxes can help retailers optimize the use of storage space and shelf space. , in order to achieve higher sales.Due to its unique design, this CD box will be more eye-catching, consumers can directly write on the cover or inner envelope of the box.The structure of the DBS box also changes the storage of CDR and DVD. It's safer."
The DBS box is manufactured by QC Packaging Systems Inc., headquartered in Toronto. The company has four DBS packaging hosts and the most advanced presses.
Stora Enso Activation provides a novel and patented DBS packaging system for the music, software, product catalog, games and movie industries. The system also includes mechanical and packaging solutions. DBS boxes are divided into cardboard specifications: Performa White DBS, Ensogloss DBS and CKB DBS produced by Stora Enso Consumer Boards. Each size of cardboard can meet the special requirements of different applications. DBS boxes made of the above materials all have the same advantages: Compared to a standard plastic CD box with a weight of 90 grams and a booklet, the weight is only 30 grams. This makes the DBS box unparalleled in direct mailing. 20,000 unpackaged DBS media cell boxes occupy only 1 cubic meter of space. Compared to a standard plastic CD case that requires 5 to 9 cubic meters of storage space, it saves space. Stora Enso Activation is part of Stora Enso Consumer Paperboard, which is a specialized division of the Stora Enso Group.
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Ms. Lily Yu
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