This craft makes your gift box packed with fake!

For gift box packaging, leather wrapping can highlight high-end, but the material cost is high, how to achieve leather effect at the lowest cost? This paper proposes an innovative process, namely paper dermatization. Let us find out below.

Insufficient traditional crafts

Part of the gift box packaging is made of synthetic material to simulate the leather effect, but the packaging needs to print the pattern and text to mark the product model, quantity, brand and the name of the manufacturer or retailer, etc. It is not flat, and the printability is poor. Usually, it is a screen printing or hot stamping process. It is impossible to achieve beautiful pattern printing, and it is difficult to adapt to high-volume, high-speed printing production.

Innovations in new processes

The paper-skinned surface finishing process is a technique of finishing the surface of a printed product by a paper-skinned printing process. The surface of the gift box is printed by using a paper material to make the texture of the leather texture. The touch of the hand can feel a touch similar to leather. In addition, the paper leather surface finishing process strictly limits the control of printing materials and production process, and the total amount of volatile organic compounds remaining on the surface of the gift box packaging is very small, wherein the benzene content can be controlled within 0.01 mg/m2. It fully complies with the provisions of YC263-2008 "Limited Volatile Organic Compounds in Cigarette Strips and Box Packaging Papers" to avoid contamination of the environment and gift box contents, and to adapt to large-volume, high-speed printing production.

The entire development process of the paper-skinned surface finishing process was carried out in parallel with the development of the “Greater China” box gift box packaging of Shanghai Tobacco (Group) Co., Ltd., a high-end brand of Chinese cigarettes. In the selection of the leather shading of the “Greater China” box gift box, in order to obtain more obvious visual and tactile effects, we did not use the fine lines, but adopted a magnified texture similar to calfskin; The "Tiananmen" pattern on the packaging of the "Greater China" box gift box is guaranteed to have a bright golden effect. We have specially selected laser paper as the printing material.

First of all, the use of sheet-fed gravure and offset printing process to complete the printing of fine patterns and text.

Secondly, after the hot stamping and embossing process, a special skin dyed ink is applied on the surface of the gift box by the screen printing process and dried, and the coated part is a part that needs to be finished with the dermatoglyphic effect. It should be noted that when coating the skin dye ink, it is necessary to avoid the part of the gift box packaging surface that does not need to exhibit the texture effect, such as hot stamping pattern, embossed text, anti-counterfeit mark, etc., while ensuring the surface of the mouth and the surface of the crease is not Burst occurs, and it is also necessary to avoid the edges and creases of the paste when applying the texture ink. Since the texture ink itself is transparent, the avoided portion does not affect the overall effect of the appearance of the gift box package. After the skin ink is dried, it gives a matte finish and clear lines.

Finally, paste the gift box packaging.

Promotion value

After the paper leather surface finishing process was applied to the “Greater China” box gift box packaging, as of February 2013, the sales revenue has reached approximately 23 million yuan.

Following the successful revision of the “Greater China” box gift box packaging, our company has also carried out a technological transformation of the export version of the classic “Panda” gift box packaging, replacing the original art paper stamping and pressing with a paper-textured surface finishing process. The concave and convex process replaces the metal piece decoration on the original gift box packaging with the printed panda + embossing process. The modified gift box packaging is both refined and environmentally friendly. The solution was finally adopted by Shanghai Tobacco (Group) Co., Ltd., 2012. The classic "Panda" gift box packaging was successfully revised. In addition, the paper-textured surface finishing process has been widely used in the printing products of “Greater China” derivatives and high-end gift box packaging products of tobacco and alcohol, and has achieved good economic benefits.