ckaging can be a link between the physical and digital shopping worlds

April 20, 2020

Connected packaging brings marketing opportunities that integrate online engagement and interaction into shopping, potentially influencing and motivating purchases.
In the home, this connection can enhance consumer interaction with the brand, enhance the use of the brand's products, and provide an experiential element for product interaction.

All in all, connected packaging can be a link between the physical and digital shopping worlds, giving brands some control over how their brands and products are presented online and providing engaging content and product-specific information that directly influences buying decisions.

E-commerce brings challenges and opportunities to every part of the supply chain, and brands meet these challenges by reducing costs and increasing consumer engagement.
Brand marketers have unlimited scope to explore the next generation of shelf displays, the hero image on retailers' websites and the unboxing experience.
From an environmental perspective, e-commerce has become a catalyst for new ideas in sustainable design.

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Author:

Ms. Lily Yu

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admin@lyprinting.com

Phone/WhatsApp:

+8613925768389

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